Hey there, I'm Sami.

I’m a product designer who champions user needs and proactively drives business growth through innovative, data-driven solutions.

I studied
Informatics (HCI) at the University of Washington (Seattle), graduating Magna Cum Laude (3% of the 2024 graduating class).

I’ve thrived in both large-scale, established organizations and early-stage, evolving agency settings. These experiences have equipped me with a mindset of continuous exploration, adaptability, and strategic application to deliver impact across diverse teams.

I've worn several hats and supported multiple initiatives at once, efficiently and intentionally converting ambiguity to clarity.

Featured

My Journey

Creativity has always driven me, from endless doodling to volunteering in my community. Discovering UX design and research revealed the perfect intersection of creativity and impact—where thoughtful problem-solving can truly improve people’s lives. Today, I’m passionate about empowering users and crafting meaningful, user-centered experiences that make a difference.

This led me to explore areas such as AI-mediated communication and novel AR/VR experinece design. My drive for creative empowerment allows me to approach design with empathy, ingenuity, and forward-thinking.

Industries

I've designed and researched for a variety of teams and organizations to deliver B2B and B2C solutions across industries.

I harness my multidisciplinary background to solve complex problems, contributing to systems that positively impact millions across the world.

Experience

UX Research Assistant
Oct 2024 - Present
Meta
Contract
Product Designer
Jan 2024 - Jun 2024
Google
Contract
UX Researcher
Apr 2023 - Sep 2023
User Empowerment Lab
Contract
Product Design Intern
Jun 2022 - Aug 2022
Substantial
Internship

Volunteer

UX Student Mentor
Dec 2022 - Present
Sami Foell Design
Volunteer

Toolkit

I utilize a spread of design, research, engineering, and AI-driven tools to drive products forward.

Figma is my principal design canvas, with FigJam or Miro for whiteboarding and diagramming. Front-end tooling allows me to support engineering more effectively.

I'm activley exploring "vibe-coding" tools such as Figma Make, Cursor, and v0 for rapid prototyping and interactivity. See 'AI Experiments'.

Interests

I enjoy traveling, photography, drawing, and expanding my record collection. View Gallery
🗼KYOTO, JAPAN
🐫DUBAI, UAE
☕PARIS, FRANCE
🗽MANHATTAN, NY
☀️LOS ANGELES, CA
Thank you for coming.
Let's continue this journey together!
© Sami Foell, 2026