Fluid + Simple
product must easily fit into user grocery shopping activities and empower them to accomplish their goals with minimal effort.
Engaging + Meaningful
design should provide experientially meaningful interactions to facilitate continued usage.
How might we design a solution to encourage people to grocery shop more sustainability in a palatable, informed, and effortless manner?
I conducted three usability tests where I gave participants usage scenarios to learn about their thoughts on feature flows and information before designing a third paper prototype with test insights.
Ver. 2 Scan Interface
+ No Examples
Ver. 3 Scan Interface
Precise Language + Visual Examples
Prototype Two Scan Overview
Prototype Three Scan Overview
Ver. 2 Saved Scans
Ver. 3 Saved Scans Separate Tabs
The team selected two tasks to focus our brainstorming on:
- Planning a grocery shopping trip beforehand.
- Trying to identify legitimate sustainable grocery products + labels.
After exploring several mediums and sharing storyboards, we decided to move forward with my mobile app proposal.
Sustainable Shopping List
Users can create shopping lists beforehand, viewing pertinent product + company metrics and sustainability details to better inform their future grocery decisions.
Quickly scan grocery item barcodes of certification labels to identify key metrics, sustainability status, or label legitimacy status to clear up any uncertainty or ambiguity.
I created our first set of paper mockups to support our selected tasks and convey all critical aspects of my design.
We handed my first paper prototype off to other design students for a heuristic evaluation to identify heuristic gaps.
I created a second paper prototype with key design adjustments to reflect the evaluation results.
Save Results + History
Heuristic: Control and Freedom
Heuristic: Flexibility and Efficiency of Use
Before transitioning into our digital mockups, I created a design system to ensure a consistent and efficient workflow.
Grocery List Storyboard